Catherine “Cat” Lindgren

Nine years a business reporter at the Star Tribune, four editing a national personal-finance magazine, then the realisation that the least-covered economy in America was inside her own house.

I spent nine years covering business for the Star Tribune and four more editing a national personal-finance magazine, and in all of it I never once wrote about the economy I actually ran — the one with two incomes, three schedules, a mortgage and a mother-in-law in it. That is the gap this magazine exists to close. I write The Entry every Sunday and I edit every Household Audit personally, because the Audit is the format that most easily goes wrong and the household trusted us with its numbers. I live in St. Paul with my husband, two kids and a rotating cast of nieces.